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Best Buy "Prominently" Showcasing Blu-ray

Posted by Stephane Dion

BestbuyBest Buy is getting further on the Blu-ray Disc bandwagon as it announced today it would be pimping Blu-ray over HD DVD as "the customer's digital format choice." This comes on the heels of Netflix saying it was going Blu-ray only.

Best Buy will not be dumping HD DVD from its stores, mind you. It will stock an assortment of products for those few seeking it. It will for Blu-ray, however, prominently showcase related hardware and software products in its retail and online sales locations.

Consumers have told us that they want us to help lead the way. Weve listened to our customers, and we are responding. Best Buy will recommend Blu-ray as the preferred format, said Brian Dunn, Best Buys president and chief operating officer. Our decision to shine a spotlight on Blu-ray Disc players and other Blu-ray products is a strong signal to our customers that we believe Blu-ray is the right format choice for them.

Dunn continued, Best Buy has always believed that the customer will benefit from a widely-accepted single format that would offer advantages such as product compatibility and expanded content choices. Because we believe that Blu-ray is fast emerging as that single format, we have decided to focus on Blu-ray products.    


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