Blu-ray: "I'm Not Dead Yet."
I think we can all admit that despite Blu-ray smacking down HD-DVD in the next gen disc format battle, it has not taken off like a rocket going into orbit. Rather, many folks have taken a wait and see attitude pending less expensive players with a fuller feature set including BD Live 2.0. In this down economy, none of us want to own the next laser disc after all.
However, one Samsung exec offers a view that this is the hey day of Blu-ray, and the decline is soon. He is already talking about the replacement (the next gen of the next gen disc format, aka: Nex Gen 2.0?):
Samsung has said that it sees the Blu-ray format only lasting a further 5 years before it is replaced by another format or technology.
"I think it [Blu-ray] has 5 years left, I certainly wouldn't give it 10", Andy Griffiths, director of consumer electronics at Samsung UK told Pocket-lint in an interview.
Hoping to capitalise before it's too late, Griffiths believes that 2008 is the format's year.
"It's going to be huge", he told Pocket-lint. "We are heavily back-ordered at the moment."
Citing online rental sites like LoveFilm's adoption of Blu-ray titles, the move to offer cheaper players and a now clear path to adoption following the Blu-ray HD DVD battle, Griffith says the format will be a winner, although not for long.
Instead Samsung is putting its faith in its OLED technology. The new technology, which is "ready to rock", is being held back at the moment due to high manufacturing costs.
"We will launch the OLED technology when it's at a price that will be appealing to the consumer, unfortunately that's not yet."
What the heck is he talkin' about? Last time I checked, OLED is not a way to store video, but the likely replacement for LCD TV's. While they promise brighter colors, more energy efficiency and even thinner screens, I have no idea why they will replace Blu-ray discs. I think in this case, the reports of Blu-ray's death are somewhat exaggerated.