Blu-ray Under Attack From New Contenda'

We all thought the format war was over, Blu-ray had trounced on what's its name, oh yeah, HD DVD.  Now it was the only format for recorded HD content, or make that the only optical format.  The upcoming competition to Blu-ray was with content from online sources, like streamed media and digital downloads that could do high def.  In the end, that battle could go on for years to come.

Not so fast though.  While the lines were being drawn for the Blu-ray vs downloads battle, a new kid on the block appeared.  On the flank, hailing from China is CBHD.  Reportedly this is a Chinese only format, but I suppose a billion plus folks should be a large enough market.  I'm not sure why they would buy this as bootleg videos are so rampant there, but the prices are affordable by American standards with discs expected to go for $7.25 to $10.15 which would be awesome by our pricing standards for HD content.

While this standard, and I use the term loosely, isn't new, what did happen is that a major study, Warner Bros., will now be supporting CBHD.  Should be interesting to see if CBHD ever gains acceptance and a mass market in Asia or not.  In the interim, I think many of us would like to see pricing like that on our shores!