PS3 3D Update in October?

We added a question mark after the title because although this is an official announcement made by Sony CEO Howard Stringer, this was previously slated for a September release, so we'll remain only quietly confident at this stage.  On stage for Sony's keynote at the IFA show in Berlin, Mr. Stringer didn't give any reason for the delay, nor did he provide an exact date for the firmware.

This is the second part of the 3D firmware, with version 3.30 already providing 3D game support, whereas the next version will add the full 3D movie experience too.  Of course, you'll still need a 3D TV to see the movies.

Will this make any difference to 3D adoption?  Probably not, as the player itself isn't the bulk of the investment, and having yet another machine to play 3D movies doesn't help the fact that there are very few 3D movies to play.  Add in the fact that Avatar is now scheduled for exclusivity with Panasonic, and you've got very few reasons to be excited about this news.