One of the downsides of Blu-ray is that it is difficult to take the media with you. No, it's not hard to pack, but if you have an iPod, or a Zune, it's not exactly an easy process to rip the disc, and recompress it for later viewing, assuming you have the requisite hardware and computing power at your disposal.
Well, just in case you've got better things to do, there is a better way. How about a simple way to have your film in the hi def of Blu-ray, and still have a digital copy ideal for a portable media device? It's better known as Digital Copy, and the idea is that along with the purchase of the Blu-ray disc (along with some DVD's), there is a legal duplicate of the content suitable for playback on a handheld device.
According to a recent poll, around 50% of consumers have watched a film via this Digital Copy format. Huh? I severely doubt that 50% of consumers have heard of this format, let alone purchased a disc with it, figured out how to get it on their device, and then watched it. While the stats sound more than generous, I hope that this add on feature becomes as standard as including the original theatrical trailer with the film's disc. In the end, I'm paying for the rights to view the film, and Hollywood shouldn't care which movie theater I watch it in, or what device my eyes stare at for hours!